Introduction
At MarketinCrew, we specialize in creating impactful marketing strategies for hospitality brands. Our collaboration with Spice Laundry, a pure vegetarian restaurant in Chembur, demonstrates our ability to enhance brand presence through diverse marketing techniques.'
Client Details
Spice Laundry
Type: Pure Vegetarian, Modern Indian, and Global Cuisine Restaurant
Location: Chembur
Launch Year: 2021
Objective
Create buzz and awareness pre-launch.
Establish a strong social media presence.
Attract a wide audience through diverse vegetarian cuisine.
Strategy
Variety Veg Cuisine
Key Actions:
Menu Development: Assisted in crafting a varied menu including Indian, Italian, Mexican, and Japanese dishes.
Special Offers: Created themed menus such as the "Taste of Spice Laundry" lunch menu and kitty packages to attract local patrons.
Promoting Kitty in Residential Area
Key Actions:
Local Campaigns: Promoted kitty packages targeting residential communities, emphasizing Spice Laundry as a go-to place for afternoon gatherings.
Paper Inserts and Standees: Used traditional marketing materials to increase visibility within the local area.
Influencer Marketing for 6 Months
Key Actions:
Influencer Engagement: Collaborated with around 100 influencers over six months to generate buzz and credibility.
Media Features: Secured features in major publications like Midday and Hindustan Times.
Localized Social Media Campaigns: Ran targeted campaigns on Facebook to raise awareness among local residents.
Restaurant Design Consultation & Menu Design
Key Actions:
Design Consultation: Advised on the overall branding and design of the restaurant to create a cohesive and appealing atmosphere.
Menu Design: Developed attractive and informative menu designs, including special event menus like the Onam menu.
Suggested Corporate Discount Card
Key Actions:
Corporate Outreach: Designed and distributed discount cards to local banks and corporate offices, offering a 20% discount on their first visit to drive initial footfall.
Direct Marketing: Restaurant managers actively promoted these discount cards in the local area to increase awareness and visits.
Results
Highlights:
Increased Footfall: Significant rise in customer visits due to effective influencer marketing and targeted local campaigns.
Enhanced Brand Visibility: Strong presence on social media and in major publications, enhancing brand credibility and reach.
Diverse Customer Base: Attracted a variety of customers through a wide range of vegetarian dishes and special menu promotions.
Conclusion
MarketinCrew's comprehensive approach, from pre-launch buzz creation to sustained influencer marketing, significantly contributed to the success of Spice Laundry. Our efforts in menu design, local promotions, and strategic influencer collaborations established Spice Laundry as a popular dining destination in Chembur.
Why Work with MarketinCrew
Industry Expertise: Proven track record in elevating hospitality brands.
Customized Strategies: Tailored marketing plans to meet specific client needs.
Holistic Services: From social media management to influencer marketing and design consultation.
Local Market Insight: In-depth understanding of local demographics and trends.
Partner with MarketinCrew to leverage our expertise and drive exceptional growth for your hospitality brand.
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